Roasting Plant Coffee seeks UK franchise partner to support franchise growth with nationwide expansion strategy
Specialty coffee brand Roasting Plant Coffee is seeking a UK franchise partner as part of an ambitious international expansion strategy designed to accelerate growth across Europe, North America and Asia.
The technology-led coffee chain, known for its proprietary Javabot™ in-store roasting system and Just-Roasted™ coffee concept, has appointed business property adviser Christie & Co to support its search for an experienced UK franchise operator capable of driving nationwide development.
Roasting Plant Coffee is targeting a franchisee with strong food and beverage operational expertise and the financial capability to scale the brand throughout London and the wider UK market.
The company already operates five established London coffee shops in premium high-footfall locations including The Strand, Borough Market at London Bridge, South Molton Street, High Holborn and Monument. The stores showcase the brand’s fresh-roasted specialty coffee proposition, where coffee beans are roasted on-site and brewed to order within minutes.
The UK franchise opportunity forms part of a wider global growth programme that is already gaining momentum in several international markets.
In the United States, Roasting Plant Coffee has expanded through a strategic partnership with supermarket chain The Fresh Market, opening new locations in Miami and Chicago as it continues to grow its retail footprint nationwide.
Meanwhile, the business has entered the Asian market for the first time after signing a licensing agreement in Singapore that could see up to 50 stores developed across the country. The first Singapore openings are expected within the next six to 12 months.
The accelerated international expansion follows the appointment of CEO Doug Satzman eighteen months ago. Satzman previously held senior leadership positions at Starbucks in the US and served as head of Starbucks EMEA Licensing, bringing extensive franchise, licensing and operational experience to the business.
Under his leadership, Roasting Plant Coffee is now focused on building partnerships with experienced regional operators capable of scaling the concept in major global territories.
Doug Satzman, CEO of Roasting Plant Coffee, said: “Roasting Plant Coffee has created a truly differentiated and highly personalised specialty coffee platform that uses its proprietary automation technology to roast premium coffee in every café and brew each cup to order in less than a minute for a unique and exceptional customer experience.
“Our retail success in the US and UK combined with our vertically integrated business model, including design, development and manufacturing of our Javabot™ in-store automation platform, have put us in a unique position for scalable growth around the world.
“The runway is massive in front of us, and I can see Roasting Plant cafés in shopping centres, malls, airports, universities and high streets in many major markets in the near future.”
The company believes its automation-led operating model provides franchisees with significant competitive advantages, including reduced labour requirements, improved consistency and lower operating costs compared with traditional coffee shop operations.
Its Javabot™ system automates the movement of freshly roasted beans through the brewing process, delivering artisan-quality coffee while improving efficiency and profitability for operators.
Simon Chaplin, Senior Director at Christie & Co, said: “We are delighted to be representing Roasting Plant in the UK as part of their international expansion strategy.
“With its Javabot™ technology, back-of-house automation, and exceptional customer experience, we feel it offers a UK entrepreneur an exciting opportunity to acquire and partner with a stand-out concept that can successfully expand throughout the UK.”
The move highlights continued demand for scalable coffee franchise opportunities in the UK, particularly concepts that combine premium specialty coffee with operational efficiency and technology-driven innovation.
