Fahren Estate Agents to Rebrand as Your Move in LSL Franchise Deal

A well-established Dorset estate agency is set for a major transformation after joining a national franchise network as part of its long-term growth strategy.

LSL Estate Agency Franchising has confirmed that Fahren Estate Agents will join the Your Move franchise network, with the business preparing to rebrand as Your Move Fahren in the coming months.

Strategic move to accelerate growth

Founded in 2000, the Bournemouth-based agency has built a strong local reputation over the past two decades. Owner Julian Ahmed says the decision to join a franchise reflects a wider ambition to scale the business while maintaining operational independence.

Ahmed explained that after reviewing several franchise options, Your Move stood out due to its national presence, marketing strength, and support infrastructure.

The rebrand is expected to help the agency expand its reach across Dorset, with plans to open additional locations either independently or in collaboration with other franchise partners.

Balancing independence with national support

Ahmed highlighted the appeal of combining entrepreneurial freedom with the backing of a recognised brand. He noted that access to shared expertise, best practice, and a wider professional network would play a key role in future-proofing the business.

The move also provides access to centralised systems, marketing tools, and cost efficiencies designed to support franchisees in a competitive property market.

LSL welcomes new franchise partner

Natalie Parks, Franchise Director at LSL Estate Agency Franchising, welcomed the new partnership, praising the agency’s established presence in Bournemouth.

She said the business would benefit from a wide range of franchise services, including operational support, training, and networking opportunities across the Your Move network.

Transition underway

The transition to Your Move Fahren will take place over the next six months. During this period, the team will complete training and migrate customers onto new CRM systems, with a focus on maintaining service continuity.

Once complete, the rebrand is expected to position the business for sustained growth, combining its local expertise with the scale and resources of a national estate agency network.

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