Reids Rains franchise partner Rogers Stewart has strengthened its presence in East Yorkshire with the acquisition of Neil Kay estate Agents located on Newland Avenue in Hull.
The acquisition has led to the launch of a new branch, Reeds Rains Hull Newland, further enhancing the brand’s footprint across the region.
Strengthening Regional Coverage Across Yorkshire and Teesside
Rogers Stewart currently operates seven Reeds Rains branches alongside a Your Move office across Yorkshire and Teesside.
The addition of the Hull Newland branch supports the group’s long-term growth strategy, providing increased coverage in a key residential and student-focused area.
The deal also includes the transfer of a significant fully managed lettings portfolio, giving the new branch an established client base and immediate operational scale.
Honouring Neil Kaye’s Legacy in Hull
The sale marks the beginning of a well-earned retirement for Neil Kaye, following more than 20 years of service within the local property market.
Over two decades, Neil built a strong reputation for customer service, professionalism, and community engagement. His agency became a trusted name for landlords, tenants, buyers, and sellers across Hull.
To ensure continuity and client confidence, Neil will remain involved during a transition period, supporting the Rogers Stewart team.
Commitment to Continued Growth and Service Excellence
Paul Rogers, owner of Rogers Stewart, commented:
“We are delighted to be purchasing Neil Kaye Estate Agents as Neil embarks on a very well-deserved retirement. He and his team have delivered exceptional service and created a strong legacy within the local community.
“This acquisition represents a fantastic opportunity to continue growing the Reeds Rains brand across Hull. We now look forward to welcoming new landlords, tenants, sellers, and buyers and providing them with a seamless transition and exceptional service.”
Support from LSL Estate Agency Franchise
Kate Ashley-Ives, Franchise Director at LSL Estate Agency Franchise, welcomed the acquisition:
“It has been a pleasure working with Paul Rogers and his team on this latest acquisition. It reflects their commitment to delivering outstanding service across Hull and beyond.
“I wish Neil Kaye every success in his retirement once the transition is complete.”
Reeds Rains Hull Newland Rebrand Underway
Reeds Rains Hull Newland will continue to operate from its prominent Newland Avenue location, one of the city’s busiest commercial and residential areas.
Office rebranding and business migration are currently in progress, with the full transition expected to be completed within the next three months.
Once complete, the branch will offer a full range of sales, lettings, and property management services under the Reeds Rains brand.
Supporting Property Buyers, Sellers, and Landlords in Hull
The new Reeds Rains Hull Newland branch aims to provide:
- Residential sales and valuations
- Fully managed and let-only services
- Professional property management
- Landlord compliance support
- Expert local market advice
By combining local knowledge with national brand support, the branch is well positioned to serve Hull’s growing property market.
A Strong Platform for Future Growth
This acquisition represents another milestone in Rogers Stewart’s expansion strategy and reinforces Reeds Rains’ position as a leading estate agency brand in the North of England.
With an established lettings portfolio, experienced staff, and strong franchise backing, Reeds Rains Hull Newland is set to play a key role in supporting homeowners, investors, and tenants across the city.



