Home Instead UK has announced an important leadership transition as CEO Martin Jones MBE steps away from the business after 15 years of dedicated service. The organisation is delighted to confirm that Chief Operating Officer Ruth Brown QFP has been appointed as Managing Director, marking an exciting new chapter for the leading home care franchise.
Celebrating Martin Jones’ Outstanding Contribution
Martin Jones has played a pivotal role in shaping Home Instead UK into one of the country’s most respected providers of home care services. During his tenure, the organisation has grown significantly, strengthening its reputation for delivering high-quality, relationship-led care and supporting franchise partners nationwide.
Under Martin’s leadership, Home Instead expanded its network, championed professional standards within the sector, and consistently advocated for better recognition of social care. His commitment and vision have had a lasting impact not only on the business, but on the wider care industry.
As Martin steps back to explore new personal and professional interests, Home Instead extends its sincere thanks for the positive and enduring legacy he leaves behind.
Welcoming Ruth Brown as Managing Director
Ruth Brown brings more than 16 years of experience within Home Instead UK to her new role. Having progressed through the organisation to become Chief Operating Officer, she has earned widespread respect across both the care and franchising sectors for her leadership, integrity, and strategic insight.
In addition to her role within Home Instead, Ruth was recently appointed Chair of the British Franchise Association (BFA), reflecting her standing as a leading voice in UK franchising. Her appointment further underlines her commitment to supporting ethical business practices and sustainable growth across the sector.
A Leader Driven by Purpose and Innovation
Ruth’s leadership is shaped by both professional expertise and personal experience. Having supported family members through care needs, she brings a deep understanding of the challenges faced by individuals and families seeking support. This lived experience, combined with her passion for innovation, positions her strongly to lead Home Instead into the future.
She is committed to continuing the organisation’s focus on delivering outstanding care, empowering care professionals, and supporting entrepreneurs who choose to build their businesses through franchising.
Continuing Home Instead’s Mission
As a longstanding advocate of both home care and franchising, Ruth will continue to champion Home Instead’s mission to enable people to live independently and with dignity in their own homes. Her appointment ensures continuity of values while bringing fresh perspective to future growth and development.
With rising demand for high-quality home care services across the UK, her leadership will be instrumental in helping the organisation respond to evolving needs, invest in innovation, and maintain exceptional standards.
Looking Ahead
Home Instead UK enters this new phase with confidence and optimism. With Ruth Brown at the helm, supported by a strong leadership team and network of franchise partners, the organisation remains well positioned to be a guiding force in meeting the nation’s future care needs.
As the business thanks Martin Jones for his remarkable contribution, it looks forward to building on his legacy under Ruth’s leadership, continuing to make a meaningful difference to clients, caregivers, and communities across the UK.
