Revitalizing Veeno: An Exclusive Interview with Rodrigue Trouillet
Veeno, a unique wine bar concept, has undergone significant changes and improvements under new ownership. To gain insight into these developments, we spoke with Rodrigue Trouillet, Director and Owner of Veeno. With a background in the hospitality industry and 20 years of experience at Walt Disney, Trouillet brings a wealth of knowledge to the table. His journey with Veeno began in 2017 when he discovered the brand and was drawn to its distinctive concept, which offers a more relaxed atmosphere than a traditional restaurant and a more sophisticated experience than a pub.
A New Chapter for Veeno
Trouillet initially joined Veeno as a Regional Master Franchisee for London in 2017. However, after gaining frontline experience, he decided to leverage his Disney background to purchase the company. This opportunity arose when Veeno was put into administration, and Trouillet acquired it through a Pre-Pack arrangement. This move allowed him to take the reins and shape the future of the business. Since then, Veeno has been undergoing renovations, expanding its e-commerce presence, and launching an app to cater to evolving customer behaviors, such as ordering wine tasting experiences or food online for delivery or takeaway.
The company is focused on adapting to changing consumer habits while remaining true to its core identity. Trouillet emphasizes the importance of agility in the concept, exploring new opportunities like opening for coffee and breakfast, enhancing takeaway options, and potentially introducing “kiosk-style” solutions. Veeno’s unique concept, which combines authenticity, style, quality products, and exceptional service, has attracted a loyal customer base. The business model is also attractive due to its sensible capital investment and practical operating costs, as it does not require a full kitchen.
A Promising Future for Franchisees
Veeno’s strong foundation, coupled with its growing social media presence and newsletter subscriber base, makes it an appealing opportunity for potential franchisees. The company is committed to investing in technology platforms to optimize business operations and marketing activities. Trouillet stresses that becoming part of the Veeno Family requires a similar passion for the brand and its values. With its revitalized concept and improved operations, Veeno is now seeking quality franchisees to join its journey. For those interested in learning more about this exciting opportunity, click here to discover how you can be a part of Veeno’s future success.
