Glowing Mamma Franchise, a growing UK fitness franchise founded in Worcester has been recognised for its innovative use of technology.
Midwife-led pregnancy and postnatal fitness brand Glowing Mamma has been named Innovation Champion of the Year at the BetaDen Worcestershire Tech Awards, highlighting the company’s approach to supporting its expanding franchise network through digital systems.
The award celebrates businesses using technology to drive growth and innovation within the region’s tech ecosystem.
Technology Supporting Franchise Growth
Glowing Mamma received the award for systems developed in collaboration with technology company Happy Desk, designed to support the brand’s growing network of instructors and franchise operators.
The business was nominated for the award by marketing agency We Are Alp.
Founder Rosie Bligh said the recognition was particularly meaningful for a business built around supporting women through pregnancy and early motherhood.
“At a time when the media narrative around midwifery can often feel very negative, it’s incredibly special to share some positive news about a midwife-led business,” she said.
“This award recognises not only innovation in technology but also innovation in how we support women through pregnancy and motherhood.”
From Local Start-Up to National Franchise
Glowing Mamma was originally launched in Worcestershire and has since grown into a national franchise fitness brand, delivering specialist pregnancy and postnatal exercise classes across the UK.
The business currently has 17 instructors delivering classes nationwide, with sessions already established in areas including:
- Kidderminster
- Bromsgrove
- Redditch
- Stourbridge
Through its franchise model, the company trains instructors to deliver classes locally while following a structured programme developed with clinical insight from maternity care.
Community-Led Growth
Bligh said the award also reflects the community that has helped the brand expand beyond its Worcestershire roots.
“We started locally in Worcestershire and we’re incredibly proud that the business is now growing nationally,” she said.
“This recognition is not just for the innovation behind Glowing Mamma, but for the community of instructors and mums who make the business what it is.”
Glowing Mamma’s programmes are designed specifically to support women through pregnancy and postnatal recovery, combining fitness training with guidance informed by real-world maternity care experience.
Plans for Further Franchise Expansion
Following its recent recognition, the company plans to continue expanding its UK franchise network, training additional instructors and launching classes in new regions.
As demand grows for specialist maternity fitness services, the brand aims to extend its reach and bring its classes to more communities across the country.
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