Tuesday, March 3, 2026
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Home Care Franchising summarised for 2025

Introduction to Caremark’s 2025 Review

As we reflect on the past year, it’s clear that Caremark’s purpose remains unchanged: delivering real care by real people in homes across the UK and Ireland. With 20 years of experience in home care franchising, our network has consistently demonstrated its commitment to providing high-quality care. In this article, we’ll delve into the highlights of our 2025 review, showcasing the strength of our franchise model, the dedication of our franchise owners, and the impact of our care services on local communities.

Network Growth and Development

In 2025, we welcomed 15 new franchise owners and completed 8 successful resales, resulting in a total of 153 active territories. This expansion enables us to provide more local support to communities, ensuring that our care services are accessible to those who need them. Our Support Centre also grew, with the addition of 11 subject experts, bringing our total support staff ratio to 1:2:5. This investment in our support infrastructure is a testament to our commitment to helping our franchise owners succeed.

Training and Support

At Caremark, we believe that quality care begins with confident franchise owners. In 2025, we delivered 198 hours of training at our Franchise Support Centre, covering essential topics such as compliance, marketing, finance, and technology. Our comprehensive training program is designed to equip our franchise owners with the skills and knowledge needed to provide exceptional care services. With 4 franchise owner inductions held throughout the year, we’re proud to have set our new owners up for success.

Care Delivery and Community Impact

Behind every care visit, there’s a person, a routine, and a piece of independence maintained. Our franchise owners and their teams have made a significant impact in their communities, delivering:

  • 5,553 care assistants supporting UK customers at home by year-end
  • 135,000 hours of care delivered each week across the UK
  • 4.7 million care visits delivered across the UK

Caremark network group photo at a conference in a large event hall, with attendees standing in front of a stage screen reading “Incremental Change, Transformational Growth” and Caremark branding.

Customer Feedback and Quality Care

We take pride in reading every review and learning from them. In 2025, our Caremark offices received 983 four- and five-star reviews from customers and families. The most common words used to describe our care services include “excellent,” “friendly,” “helpful,” “professional,” “kind,” and “caring.” These testimonials demonstrate our commitment to delivering quality care that makes a real difference in people’s lives.

Caremark team awards photo at a Christmas event, with staff holding Caremark certificates in front of a decorated Christmas tree in a hotel function room.

National Marketing Fund and Franchise Recognition

Our National Marketing Fund has been instrumental in helping local families find support and attracting great people to care careers. With 130,000 clicks to our website and 11,000 tracked enquiries sent to local offices, the measurable local impact is evident. We’re proud to have been recognized as the BFA Franchisor of the Year and ranked top 5 in the Elite Franchise Top 100. These accolades are a testament to our dedication to raising the standard of home care franchise opportunities.

Caremark team on stage holding the BFA Franchisor of the Year Established Award certificate and trophy at an awards ceremony, dressed in formal evening wear.

Looking Ahead to 2026

As we enter our 20th year, we’re committed to continual development, stronger support, and outstanding care in every community we serve. If you’re interested in exploring home care franchising or require support at home, we invite you to start a conversation. For more information, visit Here to learn more about our franchise opportunities and the impact we’re making in the home care sector.

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