Wingers Rolls Out New Customer Loyalty Scheme to Drive In-Store Sales
Wingers, the popular chicken wing company, has launched a new customer loyalty scheme aimed at supporting its franchisees in driving sales and fostering customer loyalty. According to Amran Sunner, co-founder and operations director of Wingers, the company has invested in a bespoke loyalty scheme that combines industry-leading software, POS, and order management with its CRM system.
This innovative approach enables franchisees to segment their customers and engage with new, regular, and lapsed targets in a targeted and local manner, ultimately driving incremental sales in-store. Customers, on the other hand, benefit from one of the quickest-to-reward loyalty schemes in the sector, with 50 free points (equivalent to £5) upon signing up, and 10 points for every £1 spent across all sales channels.
How the Loyalty Scheme Works
Customers can earn points by scanning a QR code at the till or using their QR number when ordering online. Loyal customers will also receive regular seasonal rewards, exclusive offers, and be the first to know about new menu items, specials, and events. This approach not only rewards customers for their loyalty but also provides Wingers with valuable insights into customer behavior and preferences.
As Amran Sunner explains, the loyalty scheme is designed to support franchisees in driving sales and reducing their reliance on third-party sales platforms. By encouraging customers to order directly, Wingers aims to increase margins for its franchisees and provide them with more tools to grow their businesses. This strategic move demonstrates Wingers’ commitment to supporting its franchisees and investing in their success.
Franchise Opportunities with Wingers
Wingers is currently inviting applications from experienced QSR professionals to run their own Wingers restaurant. The franchise package includes a comprehensive training program, simple operation with low staff overheads, a great menu, and a low cost of entry with potential for excellent returns. With a strong focus on customer loyalty and franchisee support, Wingers is an attractive opportunity for those looking to start their own business.
For those interested in learning more about Wingers’ franchise opportunities, please visit https://www.wingers.uk.net/franchise or email franchise@wingers.uk.net. To find out more about Wingers’ new customer loyalty scheme, visit Here
