Countdown to Japan Matsuri 2025 in London
The countdown has begun for Japan Matsuri 2025, a vibrant celebration of Japanese culture, which will take over Trafalgar Square on Sunday, 21st September. This free, one-day event has been a highlight of London’s cultural calendar since 2009, attracting a diverse crowd of Londoners, the Japanese community, families, and visitors from around the world.
From 10am to 8pm, Trafalgar Square will transform into a hub of Japanese culture, with a lively program of events that showcase the best of Tokyo in the heart of London. The sound of taiko drums, colorful dances, and the aroma of sizzling street food will fill the air, creating an unforgettable experience for all attendees.
The Tradition of Japan Matsuri
The word “Matsuri” means “festival” in Japanese, and these events have been an integral part of Japanese life for centuries. Traditionally, matsuri are community gatherings linked to the seasons, Shinto shrines, or local celebrations, often featuring music, dancing, food stalls, and lively parades. They are moments when people come together to honor traditions, enjoy performances, and share food with family and friends.
Japan Matsuri is celebrated because it offers something for everyone: a chance for the Japanese community to showcase their culture proudly, and for Londoners and visitors to experience the joy and togetherness of a matsuri without leaving the city. The event is a testament to the power of cultural exchange and community building.
Buy & Bite at Japan Matsuri
Buy & Bite is thrilled to be part of Japan Matsuri for the second year running. This year, they will be bringing a menu of Japanese street food favorites to keep attendees refreshed and satisfied as they explore the festival. The menu includes refreshing soba noodles with crispy chicken karaage, juicy gyoza and tempura prawn skewers, Katsu Curry Loaded Fries, and crispy sweet potato balls.
- Refreshing soba noodles with crispy chicken karaage
- Juicy gyoza and tempura prawn skewers
- Katsu Curry Loaded Fries
- Crispy sweet potato balls
Whether you’re a festival regular or joining for the first time, the Buy & Bite food stall is the perfect stop to grab something tasty, relax, and refuel. You’ll find them at the West Square, so come say hi, grab some treats, and soak up the vibrant Matsuri atmosphere.

But That’s Not All…
The celebrations continue after Japan Matsuri! On Friday, 26th September, join Buy & Bite to celebrate National Katsu Day with a delicious treat: order their signature Katsu Chicken Curry Omurice and enjoy a FREE upgrade – one extra piece of crispy chicken katsu on the house.
This offer is available for one day only, so mark your calendars and don’t miss out on this katsu-lover’s dream! For more information, visit Here




