Subway and Butlin’s Join Forces to Bring Fresh Food Options to Resort Guests
Today, Subway, one of the world’s largest restaurant brands, announced a new strategic partnership with Butlin’s, a leading provider of family holidays and entertainment. The partnership aims to bring a new Subway restaurant to Butlin’s Bognor Resort, specifically to the newly launched food destination, Skyline Eats. This collaboration seeks to delight the resort’s 450,000 annual visitors with a range of freshly made Subway sandwiches, wraps, Submelts, salads, and snacks, all incorporating the brand’s newest ‘Fresh Forward’ decor.
The modern Subway restaurant will be positioned in the spectacular new Skyline Eats food destination, allowing hungry guests on Butlin’s family breaks and adult-only Big Weekenders to choose from a wide range of options at any time of day. The opening of Skyline Eats and the new Subway restaurant coincides with a busy half-term family break, ensuring that guests can enjoy the same great food and culinary experience that has made Subway a household name around the world.
Partnership Details and Benefits
Steph Hedger, Director of Development & Leasing for Subway UK, expressed her enthusiasm for the partnership, stating, “We are extremely happy to be working with Butlin’s to further enhance their dining options as a new franchise. There is a huge synergy between the Butlin’s guest and our customer, and as Subway’s first foray into holiday resorts in the UK, we are hugely excited about this new partnership opportunity.” She added, “We’re very much looking forward to welcoming guests to the new restaurant and hope they get to enjoy one of their favorite Subs, wraps, or salad, whilst having fun with friends or family at Butlin’s Bognor Regis.”
About Butlin’s and the Partnership
Nikki Ratcliffe, Butlin’s Bognor Regis Resort Director, expressed her delight at the partnership, stating, “We are delighted to be opening our first Subway store as part of our brand-new food destination, Skyline Eats. We’ve opened in time for a busy half-term week and have brought some of the biggest names on the high street to our Bognor resort. With the opening of Skyline Eats, our guests can now enjoy a range of options throughout the day on both our family breaks and adult-only Big Weekenders.”
Butlin’s, the home of entertainment, is a market leader in family holidays, promising endless fun for all age groups with so much included in the price of a break. Alongside family breaks, there’s also Butlin’s Big Weekenders, exclusively for adults. With over 20 breaks to choose from, including decade-themed parties to genre-specific music weekends and festivals, there’s an incredible variety of Big Weekenders running throughout the year.
To find out more about becoming a partner with Subway, please visit Subway Franchising. For more information about Butlin’s, visit www.butlins.com, www.bigweekends.com, or www.butlins.com/conferences-events. Read the full story Here
