Tuesday, March 3, 2026
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Bluebird Care Welcomes New Director of Quality and Care – Built on Care – Home Care Franchise

Bluebird Care Appoints New Director of Quality and Care

Bluebird Care, a leading provider of home care services, has announced the appointment of Vicki Gidalla as its new Director of Quality and Care. With over two decades of experience as a Registered Adult Nurse, Vicki brings a wealth of knowledge and expertise to the role, having worked at the heart of community care transformation.

Enhancing Quality and Care Across the Network

Vicki will be responsible for overseeing quality assurance and care enhancement across Bluebird Care’s UK and Ireland network of over 220 franchised businesses. Her role will involve implementing new advancements and technologies to deliver best practice care, ensuring that every aspect of care delivery feels truly premium. With her experience in clinical leadership, quality assurance, and operations management, Vicki is well-equipped to drive quality and care excellence across the network.

Prior to joining Bluebird Care, Vicki held senior roles at Acacium Group and Nurseplus UK, where she developed a strong track record of combining creativity with critical thinking and building trust-based relationships. Her approach to quality and care is centered around putting the individual at the heart of care delivery, ensuring that each customer has freedom of choice and receives care that is tailored to their unique needs and preferences.

A New Chapter for Bluebird Care

Vicki’s appointment marks an exciting new chapter for Bluebird Care, as the company continues to grow and develop its services. With her expertise and leadership, the company is poised to take its quality and care delivery to the next level, pushing ahead with innovative initiatives and making sure every aspect of care feels truly premium.

According to Vicki, “I’m pleased to be joining Bluebird Care at such an exciting time, when they have seen such growth and committed to some really interesting initiatives like their specialist dementia training and free in-home health checks for customers. Bluebird Care has a really solid base for quality, so my priorities now are taking things to the next level – pushing ahead and making sure every aspect of care delivery in all our Bluebird Care offices feels truly premium.”

Jonathan Gardner, Chief Executive Officer of Bluebird Care, added, “Vicki’s impressive track record of clinical leadership coupled with her creative, driven approach to enhancing quality are great assets to Bluebird Care. We are all really delighted to have her on board. We are looking forward to the next chapter in our delivery of truly premium care for people right across the UK and Ireland.”

For more information about Bluebird Care and its new Director of Quality and Care, visit Here

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