ChipsAway Launches Humorous Out-of-Home Advertising Campaign
ChipsAway, a leading vehicle repair specialist, has introduced a fresh and engaging out-of-home (OOH) advertising campaign across the UK’s motorway services network. The campaign, which commenced on Monday, 7th April, features bold and playful posters that bring a light-hearted twist to the everyday bumps and scrapes drivers face on the road. With witty phrases like “Oh Walls!”, “Scuffing Hell!”, “Oh Bollards!”, and “Son of a Ditch!”, the campaign aims to connect with drivers and showcase the real-life situations where ChipsAway can provide expert repair services.
A Relatable Approach to Vehicle Repair
The campaign’s creative approach highlights the common scuffs, scratches, and minor vehicle damage that many drivers encounter. Each playful slogan brings attention to how ChipsAway’s vehicle repair expertise can help customers restore their cars to their former glory. According to Rebecca de Chair, Group Marketing Manager (B2C division) at ChipsAway, “We wanted to bring some humour into the everyday frustrations that drivers experience. Our new creative ads are all about showing that ChipsAway is here to help when those unfortunate scrapes happen, whether it’s from a pesky bollard or an unexpected wall.”
The campaign will be featured prominently in motorway service stations, ensuring that drivers across the UK encounter the fun and memorable ads during their travels. In addition, the campaign will run as part of a wider paid social media strategy, expanding the message’s reach across various social platforms. This dual approach aims to drive brand awareness and encourage those in need of vehicle repairs to visit ChipsAway. Drivers are encouraged to keep an eye out for the new ads at their local motorway services and to share their sightings on social media using the hashtag #OhBollards, adding an interactive element to the campaign.
Expert Vehicle Repair Services
ChipsAway’s expertise in vehicle repair is built on years of experience and a commitment to providing high-quality services. With a team of skilled technicians and a wide range of repair options, ChipsAway is well-equipped to handle any vehicle damage, from minor scratches to major repairs. By highlighting their expertise through this campaign, ChipsAway aims to establish itself as the go-to destination for drivers in need of reliable and efficient vehicle repair services.
For more information about ChipsAway’s new out-of-home advertising campaign and their vehicle repair services, visit Here
