Introduction to Signs Express Liverpool & Wirral’s Success Story
At Signs Express, the company thrives on innovation, customer focus, and local leadership. A prime example of this is the success story unfolding in Liverpool & Wirral, where new franchisees have taken a well-established business and driven it forward with fresh energy and ideas. When local entrepreneurs Ian Furlong and Louise Sergent acquired Signs Express (Liverpool & Wirral) in December 2024, they saw an opportunity to invest in a future full of potential.
A Business with Legacy, Energy, and Vision
Building on the firm foundations laid by the previous owners over a span of 25+ years, Ian and Louise inherited more than just a business – they took on a reputation for quality and a loyal customer base. With a dedicated centre manager and skilled team in place, they were able to hit the ground running. Their first months have been a steep but rewarding learning curve, as they juggled their existing pest control business alongside their new signage venture, embracing the support structure offered by Signs Express while bringing their own entrepreneurial flair to the table.
Growth-Focused and Future-Ready
Ian and Louise have expanded their team with two new hires, empowered individuals across the centre, and enrolled staff in specialist training courses, including advanced vehicle wrapping. They have also made strategic investments in the very latest technology, including the HP Latex R530 all-in-one flatbed printer, offering outstanding versatility and quality, from rigid signage to décor and window graphics. The centre is now equipped with an HP Latex 800W printer, HP laser cutter, CWT application table, and tools for specialist paint protection film (PPF) wrapping, dramatically expanding their capabilities and product offering.
Committed to Sustainability
Ian and Louise are not only focused on business growth, but they are also equally committed to sustainability. All HP Latex printers use water-based inks, dramatically reducing environmental impact compared to traditional solvent alternatives. Their in-centre sustainability policy also includes paperless processes, responsible recycling of inks and packaging with Planet Partners, and continuous efforts to reduce waste.
A Growing Customer Base and Local Impact
The investment is already paying off, with the Liverpool & Wirral centre attracting high-profile new clients such as Cammell Laird, Mersey Travel, Aircamo, Envases Liverpool Ltd, and K Sweep. This demonstrates how technology, service, and local focus can deliver big wins. Ian and Louise’s story is just one of many examples of how Signs Express franchisees are supported to succeed, grow, and innovate.
Why Franchise with Signs Express?
With over 60 locations across the UK and Ireland, Signs Express offers a proven business model, national brand recognition, central support services, and a collaborative network of like-minded business owners. Whether you’re new to business or looking for a fresh challenge, Signs Express offers an exciting, scalable opportunity in a growing sector, with the backing of a trusted franchise network. If you’re ready to take the next step and run your own rewarding business with the support of a nationally recognised brand, you can learn more Here



