Continue Arcades Franchise Builds Momentum with 42-Unit UK Franchise Pipeline

Fast-emerging retro gaming brand Continue Arcades is rapidly scaling its presence across the UK, having secured development agreements that will see 42 new locations open over the coming years.

Launched in May 2024, the experiential leisure concept has quickly carved out a niche by fusing nostalgic arcade gaming with a modern, social lounge environment. Since introducing its franchise model in April 2025, the business has transitioned from a single flagship venue in Plymouth to a growing multi-site operation.

At the outset of its franchising journey, Continue Arcades operated just one site. That number has now grown to five live locations, with strong consumer demand and increasing investor interest fuelling further expansion.

A key driver behind this growth has been its partnership with Infinity Business Growth Network, a franchise consultancy and recruitment specialist. Working with the brand from an early stage, Infinity has helped structure the franchise model and attract qualified franchisees, accelerating the rollout strategy nationwide.

Momentum has continued to build, with two new franchise investors signing agreements in the past week alone. These latest deals bring the total number of committed locations within the development pipeline to 42 units.

The pace of expansion reflects a wider shift towards experience-led leisure, as consumers increasingly seek interactive and social entertainment. Continue Arcades’ blend of classic gaming and contemporary hospitality positions it well within this growing market.

A spokesperson for Continue Arcades said the response to the franchise launch has been stronger than anticipated, highlighting the rapid transition from one site to multiple trading locations and a substantial pipeline as evidence of both concept strength and partner quality.

Infinity Business Growth Network echoed this sentiment, noting that the brand’s scalability and experiential focus make it highly attractive to today’s franchise investors, with early growth validating both demand and the robustness of the model.

With several locations already operating and dozens more in development, Continue Arcades is on track to establish itself as a leading player in the UK’s retro gaming and social entertainment sector.

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